Altavane

Monthly category report

The Home Depot

Garbage disposals at The Home Depot, September 2026

InSinkErator went from 81% to 73% of the top results between the start and the end of September, the biggest change in this report.

Altavane ResearchPublished 2 October 20263 minute read

Covers 1 to 30 September 2026Next edition 2 November 2026

At a glance

  • 76%Biggest brand: InSinkErator
  • 56%of the banner ads are for InSinkErator
  • 81% to 73%Biggest change: InSinkErator lost share

Key findings

  • InSinkErator leads with 76% of the top results.
  • InSinkErator is on 56% of the banner ads above The Home Depot’s results, more than any other brand.
  • InSinkErator went from 81% to 73% of the top results between the start and the end of September.

About this report

This report covers 26 products from 3 brands in the top results for garbage disposals at The Home Depot, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

InSinkErator leads with 76% of the top results.

  • InSinkErator76%
  • Moen10%
  • Glacier Bay (the retailer’s own brand)8%
  • Other brands6%

The retailer’s own brand

Figure 1. Brand share for garbage disposals at The Home Depot, 1 to 30 September 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

The top results are concentrated: the three biggest brands hold 94% between them (InSinkErator 76%, Moen 10%, Glacier Bay 8%). InSinkErator holds 66% more of the top results than Moen, the next brand.

Why it matters

With 94% of the top results for garbage disposals held by three brands, 6% is left for every other brand.

What to do

Compare your share with Moen, at 10% the brand behind InSinkErator. If your brand is not in the chart, check that your products are listed under garbage disposals at The Home Depot.

Ad share

InSinkErator is on 56% of the banner ads above The Home Depot’s results, more than any other brand.

Banner ads above the results

  • InSinkErator56%
  • Other banner ads44%
Figure 2. Banner ads above the results for garbage disposals at The Home Depot, 1 to 30 September 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

No product in The Home Depot’s 24 top results is marked as an ad. The chart shows the banner ads above them. Brands are named on 56% of the banner ads; the other 44% name no brand here.

Why it matters

Banner ads sit above the results, so InSinkErator, on 56% of them, is seen before the first product for garbage disposals.

What to do

Ask your contact at The Home Depot which banner ads above garbage disposals can be bought, and for how long.

Changes this month

InSinkErator went from 81% to 73% of the top results between the start and the end of September.

  • InSinkEratordown, from 81% to 73%
  • Moenup, from 9% to 10%

gained share lost share

1 to 7 September against 24 to 30 September.

Figure 3. Biggest changes in brand share for garbage disposals at The Home Depot, 1 to 30 September 2026. Source: Altavane, from The Home Depot’s public pages.

What it shows

The biggest gain was Moen, from 9% to 10%. One brand lost 3% or more; no brand gained that much. In all, two brands moved by a full percent or more.

Why it matters

InSinkErator is seen less in garbage disposals at The Home Depot than earlier in September: about two places in every 24 lost.

What to do

Look at which products took the places InSinkErator gave up in garbage disposals; Moen went from 9% to 10%.

New products

No new products entered the top results since 17 September.

What shoppers search

No searches for this category this month.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
  • The searches are words we chose. How many people make each one is not known.
Method and sources

Cite this report

Altavane Research, “Garbage disposals at The Home Depot, September 2026”, published 2 October 2026. https://altavane.com/research/the-home-depot/garbage-disposals/september-2026. Free to quote with a link.

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