Monthly category report
Bathtubs at The Home Depot, October 2026
Bootz Industries leads with 37% of the top results.
At a glance
- 37%Biggest brand: Bootz Industries
- 42%of the banner ads are for American Standard
- 25% to 22%Biggest change: Delta lost share
Key findings
- Bootz Industries leads with 37% of the top results.
- American Standard is on 42% of the banner ads above The Home Depot’s results, more than any other brand.
- Delta went from 25% to 22% of the top results since September.
- Bootz Industries leads “bathtub” with 38% of the top results.
About this report
This report covers 28 products from 5 brands in the top results for bathtubs at The Home Depot, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Delta went from 25% to 22% of the top results since September.
- Deltadown, from 25% to 22%
- Kohlerup, from 22% to 24%
- Sterlingup, from 4% to 5%
gained share lost share
What it shows
The biggest gain was Kohler, from 22% to 24%. One brand lost 3% or more; no brand gained that much. In all, four brands moved by a full percent or more.
Why it matters
Delta is seen less in bathtubs at The Home Depot than in September: about one place in every 24 lost.
What to do
Look at which products took the places Delta gave up in bathtubs; Kohler went from 22% to 24%.
New products
No new products entered the top results this month.
What shoppers search
Bootz Industries leads “bathtub” with 38% of the top results.
- “bathtub”Bootz Industries · 31 October38%
- “freestanding tub”WoodBridge · 31 October34%
- “drop in tub”American Standard · 31 October21%
- “alcove bathtubs”Kohler · 28 October50%
- “whirlpool tub”American Standard · 31 October38%
- “walk in tub”Universal Tubs · 31 October71%
What it shows
Behind Bootz Industries in “bathtub” are Kohler (25%) and Delta (21%). WoodBridge leads “freestanding tub” with 34%. Bootz Industries is also the biggest brand on the category page, with 37%.
Why it matters
Bootz Industries leads both the category page and “bathtub” at The Home Depot, so the two ways into bathtubs show the same brand first.
What to do
Search “bathtub” at The Home Depot and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At The Home Depot no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Bathtubs at The Home Depot, October 2026”, published 2 November 2026. https://altavane.com/research/the-home-depot/bathtubs/october-2026. Free to quote with a link.