Monthly category report
Shower doors at Lowe’s, The Home Depot, Wayfair and Ferguson, October 2026
Miseno went from 28% to 15% of the top results at Ferguson since September, the biggest change in this report.
At a glance
- 49%Biggest brand: DreamLine at Ferguson
- 46%of the top results at Wayfair are ads
- 28% to 15%Biggest change: Miseno lost share at Ferguson
Key findings
- DreamLine holds 49% of the top results at Ferguson, the highest of the four retailers.
- Ads are 46% of the top results at Wayfair and 16% at Lowe’s.
- Miseno went from 28% to 15% of the top results at Ferguson since September.
- 91 products entered the top results; 57 are new to the category.
- DreamLine leads “corner shower door” at Lowe’s (42%) and Wayfair (21%).
About this report
This report covers 344 products in the top results for shower doors at Lowe’s, The Home Depot, Wayfair and Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Miseno went from 28% to 15% of the top results at Ferguson since September.
- Miseno (the retailer’s own brand)Ferguson · since Septemberdown, from 28% to 15%
- ExBriteWayfair · since Septemberdown, from 10% to 1%
- xbrighWayfair · since Septemberup, from 5% to 12%
- DreamLineFerguson · since Septemberup, from 43% to 49%
- KohlerFerguson · since Septemberup, from 24% to 30%
- RizzonWayfair · since Septemberdown, from 9% to 3%
- American StandardLowe’s · since Septemberup, from 3% to 8%
- allen + roth (the retailer’s own brand)Lowe’s · since Septemberup, from 6% to 10%
- MAAXLowe’s · since Septemberdown, from 18% to 15%
gained share lost share
What it shows
The biggest gain was xbrigh at Wayfair, from 5% to 12%, since September. The nine moves charted are spread across three retailers. At Wayfair the biggest change since September was ExBrite, from 10% to 1%.
Why it matters
Miseno is seen less in shower doors at Ferguson than in September: about three places in every 24 lost.
What to do
Compare Miseno in shower doors across the retailers in this chart, and look at its prices and ads where it moved.
New products
91 products entered the top results; 57 are new to the category.
By retailer
- Basco Armon Chrome 31-3/4-in to 33-1/4-in W x 66-in…Lowe’s · new to the category · adPosition 3$411
- Glass Warehouse Illume Matte Black 60-in W x 78-in H Frameless…Lowe’s · new to the category · adPosition 6$720
- American Bath Group DreamLine Tub and Shower SystemThe Home Depot · new to the categoryPosition 9$1,608
- Bootz Industries Bootz Alcove Tub and Shower SystemThe Home Depot · new to the categoryPosition 9$230
- AISU HOME 55-59" W x 72" H Frameless Shower DoorWayfair · new to the categoryPosition 1$530
- Basco Classic 40'' - W x 70'' H Bypass Door Frameless…Wayfair · new to the category · adPosition 1$414
- DreamLine Elegance 72" High x 30-3/4" Wide Pivot Frameless…Ferguson · new to the categoryPosition 7$960
- DreamLine Prime 74-3/4" High x 36" Wide x 36" Deep Sliding…FergusonPosition 7$1,230
Showing 8 of 91.
By brand
- DreamLineFerguson8
- BascoWayfair7
- Glass WarehouseWayfair5
- PeorsilyWayfair4
- allen + roth (the retailer’s own brand)Lowe’s3
- EogzenwWayfair3
- Other brands61
What it shows
By retailer, the 91 products that entered the top results in October are 59 at Wayfair, 14 at Lowe’s, 14 at Ferguson and 4 at The Home Depot. DreamLine has the most, eight at Ferguson.
Why it matters
The 91 new products for shower doors are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products for shower doors with your own, retailer by retailer.
What shoppers search
DreamLine leads “corner shower door” at Lowe’s (42%) and Wayfair (21%).
“corner shower door”
- Lowe’sDreamLine · 31 October42%ads 17%
- The Home DepotDelta · 31 October21%
- WayfairDreamLine · 30 October21%ads 50%
- FergusonGlass Warehouse · 31 October88%
“shower doors”
- Lowe’sDelta · 31 October21%ads 17%
- The Home DepotDelta · 31 October38%
- FergusonDreamLine · 31 October50%
No figures for this search at Wayfair.
“frameless shower door”
- Lowe’sDelta · 31 October33%ads 17%
- The Home DepotAston · 31 October21%
- FergusonDreamLine · 31 October46%
No figures for this search at Wayfair.
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “corner shower door”: DreamLine at Lowe’s (42%) and Wayfair (21%); Delta at The Home Depot (21%); Glass Warehouse at Ferguson (88%). Ads are 17% of that search’s top results at Lowe’s and 50% at Wayfair.
Why it matters
The same words, “corner shower door”, put a different brand first at some retailers.
What to do
Search “corner shower door” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Shower doors at Lowe’s, The Home Depot, Wayfair and Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/shower-doors/october-2026. Free to quote with a link.