Monthly category report
Shower doors at Lowe’s, The Home Depot, Wayfair and Ferguson, September 2026
WoodBridge went from 2% to 9% of the top results at Wayfair between the start and the end of September.
At a glance
- 43%Biggest brand: DreamLine at Ferguson
- 47%of the top results at Wayfair are ads
- 2% to 9%One of the biggest changes: WoodBridge gained share at Wayfair
Key findings
- DreamLine holds 43% of the top results at Ferguson, the highest of the four retailers.
- Ads are 47% of the top results at Wayfair and 17% at Lowe’s.
- WoodBridge went from 2% to 9% of the top results at Wayfair between the start and the end of September.
- 10 products entered the top results at Lowe’s in September; 8 are new to the category.
- Delta leads “shower doors” at Lowe’s (25%) and The Home Depot (38%).
About this report
This report covers 265 products in the top results for shower doors at Lowe’s, The Home Depot, Wayfair and Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
WoodBridge went from 2% to 9% of the top results at Wayfair between the start and the end of September.
Within September
- WoodBridgeWayfairup, from 2% to 9%
- Miseno (the retailer’s own brand)Fergusondown, from 28% to 22%
- ACE DECORWayfairdown, from 5% to 0%
- EogzenwWayfairup, from 3% to 8%
- KohlerFergusonup, from 23% to 26%
- DreamLineFergusonup, from 45% to 47%
Against August
- DeltaLowe’sdown, from 24% to 21%
- American StandardLowe’sdown, from 5% to 3%
- DreamLineLowe’sdown, from 5% to 3%
gained share lost share
What it shows
The biggest loss was Miseno at Ferguson, from 28% to 22%, between the start and the end of September. At Lowe’s the biggest change since August was Delta, from 24% to 21%.
Why it matters
WoodBridge is seen more in shower doors at Wayfair than earlier in September: about two places in every 24 gained.
What to do
Compare WoodBridge in shower doors across the retailers in this chart, and look at its prices and ads where it moved.
New products
10 products entered the top results at Lowe’s in September; 8 are new to the category.
By retailer
- Lowe’sall of September10
- The Home Depotall of September3
- Wayfairsince 16 September17
- Fergusonsince 17 September15
- Yuaris 56-60 in. W x 58 in. H Double Sliding Framed Shower…Lowe’s · new to the category · adPosition 4$399
- DreamLine Enigma-XO Oil Rubbed Bronze 56-in to 60-in…Lowe’s · adPosition 9No price
- Home Decorators Collection Waverly 58 1/2 in.The Home Depot · new to the categoryPosition 5$699
- Delta Classic 500 Alcove Bathing and Showering SystemsThe Home Depot · new to the categoryPosition 9$249
- Okaybay 30" - 36" W x 72" H Frameless Pivot Glass Shower…Wayfair · new to the category · adPosition 1$350
- Eogzenw 56" - 60" W x 74'' H Double Sliding Frameless…Wayfair · adPosition 3$390
- DreamLine Mirage-X 72" High x 56" to 60" Width Sliding…Ferguson · new to the categoryPosition 8$1,070
- Kohler Levity Plus 81-5/8" High x 59-5/8" Wide Sliding…FergusonPosition 8$1,149
What it shows
Each retailer is counted from its own start: 17 at Wayfair since 16 September, 15 at Ferguson since 17 September, 10 at Lowe’s in September and 3 at The Home Depot in September. The periods differ, so the counts are not compared.
Why it matters
A new product for shower doors is one not in the top results in the four weeks before or, where a retailer’s figures begin this month, before the date shown.
What to do
Compare the prices of the new products for shower doors with your own, retailer by retailer.
What shoppers search
Delta leads “shower doors” at Lowe’s (25%) and The Home Depot (38%).
“shower doors”
- Lowe’sDelta25%ads 17%
- The Home DepotDelta38%
- WayfairAbruzzo21%ads 50%
- FergusonDreamLine54%
“glass shower door”
- Lowe’sDelta25%ads 17%
- The Home DepotAston and Delta tied21%
- WayfairUnikoo17%ads 50%
- FergusonDreamLine54%
“sliding shower door”
- Lowe’sDelta17%ads 17%
- The Home DepotDelta33%
- WayfairAbruzzo17%ads 50%
- FergusonMiseno42%
Search results on 30 September.
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “shower doors”: Delta at Lowe’s (25%) and The Home Depot (38%); Abruzzo at Wayfair (21%); DreamLine at Ferguson (54%). Ads are 17% of that search’s top results at Lowe’s and 50% at Wayfair.
Why it matters
The same words, “shower doors”, put a different brand first at some retailers.
What to do
Search “shower doors” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Shower doors at Lowe’s, The Home Depot, Wayfair and Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/shower-doors/september-2026. Free to quote with a link.