Weekly report
Lowe’s weekly report, 5th week of October 2026
Kohler went from 17% to 11% of the top results for kitchen faucets, the biggest change in this report.
At a glance
- 19%Biggest brand: allen + roth
- 16%of the top results at Lowe’s are ads
- 17% to 11%Biggest change: Kohler lost share in kitchen faucets
Key findings
- The brand allen + roth holds 19% of Lowe’s top results across bathroom and kitchen categories.
- Ads are 16% of Lowe’s top results. Kohler is on 23% of them, more than any other brand.
- Kohler went from 17% to 11% of the top results for kitchen faucets.
- 26 products entered the top results; 11 are new to the category.
- Delta leads in 26% of the searches at Lowe’s, more than any other brand.
About this report
This report covers 565 products from 81 brands in the top results of 14 bathroom and kitchen categories at Lowe’s, 26 October to 1 November 2026, and 43 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Kohler went from 17% to 11% of the top results for kitchen faucets.
- KohlerKitchen faucetsdown, from 17% to 11%
- MoenBathroom sink faucetsup, from 12% to 17%
- DeltaBathroom sink faucetsdown, from 29% to 25%
- EnduranceBathtubsup, from 1% to 5%
- MoenKitchen faucetsup, from 25% to 29%
- DeltaKitchen faucetsdown, from 28% to 25%
- KohlerBathroom sink faucetsup, from 2% to 5%
- Project Source (the retailer’s own brand)Bathroom sink faucetsdown, from 24% to 21%
gained share lost share
What it shows
The biggest gain was Moen in bathroom sink faucets, from 12% to 17%. Of the eight moves charted, four are gains and four are losses. One week’s move; the same move next week would make it a trend.
Why it matters
Kohler is seen less in kitchen faucets at Lowe’s than a week ago: about one place in every 24 lost.
What to do
Look at which products took the places Kohler gave up in kitchen faucets this week.
New products
26 products entered the top results; 11 are new to the category.
- BCANHOME Smart Toilet (12 Inch Rough In) Auto Open Close Lid…Toilets · adPosition 3$440
- Bio Bidet BB-500 Plastic White Elongated Slow Close Feature…Toilet seats · new to the category · adPosition 3$197
- DeerValley 30-in x 26-in Surface Mount Silver Mirrored…Medicine cabinets · adPosition 3$211
- Moen Haelyn Spot Resist Stainless Single Handle…Kitchen faucets · adPosition 3$189
- Amerock Traditional Classics 1-5/16-in Clear/Oil-Rubbed…Cabinet knobs · new to the category · adPosition 6$6.20
- Symmons Solarity Polished Chrome 3.94-in Dual Head Built-In…Shower systems · new to the category · adPosition 6$518
Showing 6 of 26.
By brand
- allen + roth (the retailer’s own brand)5
- American Standard3
- Amerock1
- BCANHOME1
- Bio Bidet1
- Clihome1
- Other brands14
What it shows
Of the 26 products that entered Lowe’s top results this week, 11 are new to their category; the other 15 were already in it, lower down. The category with the most is cabinet knobs, with six. The brand allen + roth, Lowe’s own brand, has the most, five.
Why it matters
The 26 new products at Lowe’s are those in the top results this week and not in the four weeks before.
What to do
Ask your buyer at Lowe’s whether more own-brand products are planned: allen + roth has five of the new products.
What shoppers search
Delta leads in 26% of the searches at Lowe’s, more than any other brand.
Share of searches led
- Delta26%
- allen + roth23%
- Kohler14%
- DreamLine9%
- Endurance5%
One search per category
- “bathroom vanity”allen + roth · 28 October38%ads 17%
- “bathroom sink faucets”Delta · 1 November33%ads 17%
- “toilet bowl”Kohler · 30 October38%ads 17%
- “bathroom wall lighting”KAWOTI · 30 October25%ads 17%
- “cabinet knobs”allen + roth · 30 October54%ads 17%
- “kitchen faucet”Delta · 1 November38%ads 17%
- “kitchen sink”allen + roth · 1 November42%ads 17%
- “shower doors”Delta · 1 November21%ads 17%
What it shows
This report has 43 searches at Lowe’s, and 15 different brands lead at least one. After Delta, allen + roth leads the most, 23% of them. Ads are 17% of the top results in every search charted.
Why it matters
The brand shown first depends on the words searched: Delta leads in 26% of the searches at Lowe’s.
What to do
Search the words for your own categories at Lowe’s and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Lowe’s weekly report, 5th week of October 2026”, published 2 November 2026. https://altavane.com/research/lowes/weekly/october-2026-week-5. Free to quote with a link.