Monthly category report
Shower heads at Lowe’s, October 2026
Ads are 17% of the top results, about four places in every 24.
At a glance
- 29%Biggest brand: Moen
- 17%of the top results are ads
- 8new products in the top results
Key findings
- Moen leads with 29% of the top results.
- Ads are 17% of the top results. Kohler is on 95% of them, more than any other brand.
- Delta went from 30% to 28% of the top results since September.
- 8 products entered the top results; 2 are new to the category.
- Delta leads “shower heads” with 33% of the top results.
About this report
This report covers 61 products from 12 brands in the top results for shower heads at Lowe’s, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Delta went from 30% to 28% of the top results since September.
- Deltadown, from 30% to 28%
- allen + roth (the retailer’s own brand)down, from 6% to 5%
- AquaCareup, from 4% to 5%
gained share lost share
What it shows
Three gains share the biggest size; one is AquaCare, from 4% to 5%. No brand gained or lost as much as 3%. In all, five brands moved by a full percent or more.
Why it matters
Delta is seen less in shower heads at Lowe’s than in September: under one place in every 24 lost.
What to do
Look at which products took the places Delta gave up in shower heads; AquaCare went from 4% to 5%.
New products
8 products entered the top results; 2 are new to the category.
- Kohler Premise 3 -Spray Vibrant Brushed Moderne Brass High…new to the category · adPosition 6No price
- AquaTru 4 -Spray Nickel 5.32-in Round Rain Filtered High…new to the category · adPosition 9$149
- allen + roth Nevis 6 -Spray Chrome 4-in Round Handheld Shower…Position 21$30
- allen + roth Kensley 9 -Spray Brushed Nickel 5.9-in Round…Position 21$61
- Delta 8.0 -Spray Chrome 6-in Round High Pressure Shower…Position 21$34
- Delta In2ition 5 -Spray Venetian Bronze 6.75-in Round…Position 22$76
Showing 6 of 8.
By brand
- allen + roth (the retailer’s own brand)3
- Delta2
- AquaCare1
- AquaTru1
- Kohler1
What it shows
Of the 8 products that entered the top results in October, 2 are new to the category; the other 6 were already in it, lower down. The brand allen + roth, Lowe’s own brand, has the most, three. The best-placed new product is from Kohler, at position 6; it is an ad.
Why it matters
The 8 new products for shower heads at Lowe’s are those in the top results in October and not in the four weeks before.
What to do
Ask your buyer at Lowe’s whether more own-brand products are planned in shower heads: allen + roth has three of the new products.
What shoppers search
Delta leads “shower heads” with 33% of the top results.
- “shower heads”Delta33%ads 17%
Search results on 26 October.
What it shows
Behind Delta in “shower heads” are Moen (21%) and Kohler (13%). Ads are 17% of the top results for “shower heads”. Moen, the biggest brand on the category page, holds 21% of “shower heads”.
Why it matters
“shower heads” is a second way into shower heads, and its leader at Lowe’s is Delta, not Moen, which leads the category page.
What to do
Search “shower heads” at Lowe’s and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Shower heads at Lowe’s, October 2026”, published 2 November 2026. https://altavane.com/research/lowes/shower-heads/october-2026. Free to quote with a link.