Monthly category report
Kitchen sinks at Lowe’s, September 2026
Ads are 17% of the top results, about four places in every 24.
At a glance
- 31%Biggest brand: allen + roth
- 17%of the top results are ads
- 18% to 14%Biggest change: Elkay lost share
Key findings
- The brand allen + roth, the retailer’s own brand, leads with 31% of the top results.
- Ads are 17% of the top results. Elkay is on 11% of them, more than any other brand.
- Elkay went from 18% to 14% of the top results since August.
- 17 products entered the top results; 7 are new to the category.
- The brand allen + roth and Kraus tie for “kitchen sink”, with 25% each.
About this report
This report covers 67 products from 13 brands in the top results for kitchen sinks at Lowe’s, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Elkay went from 18% to 14% of the top results since August.
- Elkaydown, from 18% to 14%
- Sinkologyup, from 0% to 3%
- DeerValleyup, from 6% to 8%
gained share lost share
What it shows
The biggest gain was Sinkology, from 0% to 3%. One brand gained 3% or more and one brand lost 3% or more. Sinkology also has three products among the new products below.
Why it matters
Elkay is seen less in kitchen sinks at Lowe’s than in August: about one place in every 24 lost.
What to do
Look at which products took the places Elkay gave up in kitchen sinks; the new products below are a start.
New products
17 products entered the top results; 7 are new to the category.
- Elkay Quartz Classic Drop-in 33-in x 22-in Quartz Single…new to the category · adPosition 3$474
- Lordear Farmhouse apron front 33-in x 20-in Fireclay Single…new to the category · adPosition 6$319
- Cozy Drop-in 33-in x 22-in Stainless Steel Single Bowl…Position 12$180
- Sinkology Parker Farmhouse/Apron-Front Drop-In 33.85-in…Position 14$299
- Karran Drop-in or undermount 33.0-in x 22.0-in Quartz…Position 15$250
- Project Source Knox Drop-in 25-in x 22-in Stainless steel Single…Position 17$99
Showing 6 of 17.
By brand
- Sinkology3
- allen + roth (the retailer’s own brand)1
- Cozy1
- Elkay1
- Karran1
- Kraus1
- Other brands9
What it shows
Of the 17 products that entered the top results in September, 7 are new to the category; the other 10 were already in it, lower down. Sinkology has the most, three. The best-placed new product of those listed is from Elkay, at position 3, priced at $474; it is an ad.
Why it matters
The 17 new products for kitchen sinks at Lowe’s are those in the top results in September and not in the four weeks before.
What to do
Check which of the new products for kitchen sinks are ads, and compare their prices with your nearest products.
What shoppers search
The brand allen + roth and Kraus tie for “kitchen sink”, with 25% each.
- “kitchen sink”allen + roth and Kraus tied25%ads 17%
- “drop in kitchen sink”AKDY and Elkay tied21%ads 0%
- “stainless steel kitchen sink”Kraus33%ads 17%
Search results on 30 September.
What it shows
Next in “kitchen sink”, after the tied leaders, are AKDY (9%) and DeerValley (8%). AKDY and Elkay are tied for “drop in kitchen sink”, on 21% each. Ads are 17% of the top results for “kitchen sink”.
Why it matters
A search is a second way into kitchen sinks, and for “kitchen sink” no one brand is ahead at Lowe’s.
What to do
Search “kitchen sink” at Lowe’s and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Kitchen sinks at Lowe’s, September 2026”, published 2 October 2026. https://altavane.com/research/lowes/kitchen-sinks/september-2026. Free to quote with a link.