Altavane

Monthly category report

Garbage disposals at Lowe’s, October 2026

Ads are 14% of the top results, about three places in every 24.

Altavane ResearchPublished 2 November 20263 minute read

Covers 1 to 31 October 2026Next edition 7 December 2026

At a glance

  • 74%Biggest brand: InSinkErator
  • 14%of the top results are ads
  • 1new product in the top results

Key findings

  • InSinkErator leads with 74% of the top results.
  • Ads are 14% of the top results. InSinkErator is on 84% of them, more than any other brand.
  • Moen went from 10% to 12% of the top results since September.
  • One product entered the top results, at position 9.

About this report

This report covers 34 products from 7 brands in the top results for garbage disposals at Lowe’s, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

InSinkErator leads with 74% of the top results.

  • InSinkErator74%
  • Moen12%
  • Project Source (the retailer’s own brand)5%
  • American Standard4%
  • Waste King4%
  • Kraus1%

The retailer’s own brand

Figure 1. Brand share for garbage disposals at Lowe’s, 1 to 31 October 2026. Source: Altavane, from Lowe’s public pages.

What it shows

The top results are concentrated: the three biggest brands hold 91% between them (InSinkErator 74%, Moen 12%, Project Source 5%). InSinkErator holds 62% more of the top results than Moen, the next brand.

Why it matters

With 91% of the top results for garbage disposals held by three brands, 9% is left for every other brand.

What to do

Compare your share with Moen, at 12% the brand behind InSinkErator. If your brand is not in the chart, check that your products are listed under garbage disposals at Lowe’s.

Ad share

Ads are 14% of the top results. InSinkErator is on 84% of them, more than any other brand.

  • Ads14%
  • Unpaid86%

Brands on the ads

  • InSinkErator84%
  • Kraus8%
  • Project Source (the retailer’s own brand)7%
  • GE1%
Figure 2. Ads in the top results for garbage disposals at Lowe’s, 1 to 31 October 2026. Source: Altavane, from Lowe’s public pages.

What it shows

Ads are 14% of the top results, about three places in every 24; the rest are unpaid. After InSinkErator, on 84% of the ads, come Kraus (8%) and Project Source (7%). Lowe’s own brands are on 7% of the ads.

Why it matters

At 14%, about three places in every 24 for garbage disposals are paid for; the rest are not.

What to do

Look at the garbage disposals products InSinkErator advertises, and their prices, before you decide to advertise beside them.

Changes this month

Moen went from 10% to 12% of the top results since September.

  • Moenup, from 10% to 12%
  • American Standardup, from 3% to 4%
  • Project Source (the retailer’s own brand)down, from 6% to 5%

gained share lost share

Figure 3. Biggest changes in brand share for garbage disposals at Lowe’s, 1 to 31 October 2026. Source: Altavane, from Lowe’s public pages.

What it shows

The biggest loss was Project Source, from 6% to 5%. No brand gained or lost as much as 3%. In all, four brands moved by a full percent or more.

Why it matters

Moen is seen more in garbage disposals at Lowe’s than in September: under one place in every 24 gained.

What to do

Look at what changed for Moen in garbage disposals in October: its new products, prices and ads can all be seen from outside.

New products

One product entered the top results, at position 9.

No brand has more than one.

Figure 4. Products new to the top results for garbage disposals at Lowe’s, 1 to 31 October 2026. Source: Altavane, from Lowe’s public pages.

What it shows

One product entered the top results in October. It was already in the category, lower down. It is from Kraus, at position 9, priced at $200; it is an ad.

Why it matters

The new product for garbage disposals at Lowe’s is one that is in the top results in October and was not in the four weeks before.

What to do

Check whether the price changed on this product: it is not a launch, it was in garbage disposals already.

What shoppers search

No searches for this category this month.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • Lowe’s results depend on the shopper’s store.
  • Who paid for an ad is not visible: the brand shown is the brand on the product.
Method and sources

Cite this report

Altavane Research, “Garbage disposals at Lowe’s, October 2026”, published 2 November 2026. https://altavane.com/research/lowes/garbage-disposals/october-2026. Free to quote with a link.

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