Monthly category report

Garbage disposals at Lowe’s, September 2026

Ads are 15% of the top results, about four places in every 24.

Altavane ResearchPublished 2 October 20264 minute read

Covers 1 to 30 September 2026Next edition 2 November 2026

At a glance

  • 73%Biggest brand: InSinkErator
  • 15%of the top results are ads
  • 4% to 1%Biggest change: Kraus lost share

Key findings

  • InSinkErator leads with 73% of the top results.
  • Ads are 15% of the top results. InSinkErator is on 71% of them, more than any other brand.
  • Kraus went from 4% to 1% of the top results since August.
  • 4 products entered the top results.

About this report

This report covers 62 products from 30 brands in the top results for garbage disposals at Lowe’s, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

InSinkErator leads with 73% of the top results.

  • InSinkErator73%
  • Moen10%
  • Project Source (the retailer’s own brand)6%
  • American Standard3%
  • Waste King3%
  • Kraus1%
  • Other brands4%

The retailer’s own brand

Figure 1. Brand share for garbage disposals at Lowe’s, 1 to 30 September 2026. Source: Altavane, from Lowe’s public pages.

What it shows

The top results are concentrated: the three biggest brands hold 89% between them (InSinkErator 73%, Moen 10%, Project Source 6%). InSinkErator holds 63% more of the top results than Moen, the next brand.

Why it matters

With 89% of the top results for garbage disposals held by three brands, 11% is left for every other brand.

What to do

Compare your share with Moen, at 10% the brand behind InSinkErator. If your brand is not in the chart, check that your products are listed under garbage disposals at Lowe’s.

Ad share

Ads are 15% of the top results. InSinkErator is on 71% of them, more than any other brand.

  • Ads15%
  • Unpaid85%

Brands on the ads

  • InSinkErator71%
  • Project Source (the retailer’s own brand)19%
  • GE3%
  • Moen3%
  • Antarctic Star1%
  • Axis1%
  • Other brands2%
Figure 2. Ads in the top results for garbage disposals at Lowe’s, 1 to 30 September 2026. Source: Altavane, from Lowe’s public pages.

What it shows

Ads are 15% of the top results, about four places in every 24; the rest are unpaid. After InSinkErator, on 71% of the ads, come Project Source (19%) and GE (3%). Lowe’s own brands are on 19% of the ads.

Why it matters

At 15%, about four places in every 24 for garbage disposals are paid for; the rest are not.

What to do

Look at the garbage disposals products InSinkErator advertises, and their prices, before you decide to advertise beside them.

Changes this month

Kraus went from 4% to 1% of the top results since August.

  • Krausdown, from 4% to 1%
  • InSinkEratorup, from 71% to 73%
  • Moendown, from 12% to 10%

gained share lost share

Figure 3. Biggest changes in brand share for garbage disposals at Lowe’s, 1 to 30 September 2026. Source: Altavane, from Lowe’s public pages.

What it shows

The biggest gain was InSinkErator, from 71% to 73%. One brand lost 3% or more; no brand gained that much. InSinkErator also has one product among the new products below.

Why it matters

Kraus is seen less in garbage disposals at Lowe’s than in August: about one place in every 24 lost.

What to do

Look at which products took the places Kraus gave up in garbage disposals; the new products below are a start.

New products

4 products entered the top results.

No brand has more than one.

Figure 4. Products new to the top results for garbage disposals at Lowe’s, 1 to 30 September 2026. Source: Altavane, from Lowe’s public pages.

What it shows

Not one of the 4 products that entered the top results in September is new to the category: each was already in it, lower down. No brand has more than one. The best-placed new product is from GE, at position 6, priced at $259; it is an ad.

Why it matters

The 4 new products for garbage disposals at Lowe’s are those in the top results in September and not in the four weeks before.

What to do

Check whether the price changed on these 4 products: they are not launches, they were in garbage disposals already.

What shoppers search

No searches for this category this month.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • Lowe’s results depend on the shopper’s store.
  • Who paid for an ad is not visible: the brand shown is the brand on the product.
Method and sources

Cite this report

Altavane Research, “Garbage disposals at Lowe’s, September 2026”, published 2 October 2026. https://altavane.com/research/lowes/garbage-disposals/september-2026. Free to quote with a link.

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