Monthly category report
Bathtubs at Lowe’s, October 2026
Ads are 16% of the top results, about four places in every 24.
At a glance
- 31%Biggest brand: MAAX
- 16%of the top results are ads
- 8new products in the top results
Key findings
- MAAX leads with 31% of the top results.
- Ads are 16% of the top results. American Standard and MAAX have the most, 22% each.
- The brand allen + roth went from 6% to 4% of the top results since September.
- 8 products entered the top results; 5 are new to the category.
- MAAX leads “bathtub” with 33% of the top results.
About this report
This report covers 53 products from 12 brands in the top results for bathtubs at Lowe’s, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
The brand allen + roth went from 6% to 4% of the top results since September.
- allen + roth (the retailer’s own brand)down, from 6% to 4%
- Kohlerup, from 9% to 11%
- Deltaup, from 14% to 15%
gained share lost share
What it shows
The biggest gain was Kohler, from 9% to 11%. No brand gained or lost as much as 3%. Kohler also has two products among the new products below.
Why it matters
The brand allen + roth is seen less in bathtubs at Lowe’s than in September: under one place in every 24 lost.
What to do
Look at which products took the places allen + roth gave up in bathtubs; the new products below are a start.
New products
8 products entered the top results; 5 are new to the category.
- American Standard Princeton 30-in x 60-in White Polyresin…adPosition 6$569
- Endurance 30-in x 60-in White Acrylic Rectangle Walk-in…new to the category · adPosition 6$2,805
- Endurance Ibis 32-in x 60-in White Acrylic Rectangle Alcove…new to the category · adPosition 6$1,359
- Endurance 30-in x 60-in White Acrylic Rectangle Walk-in…new to the category · adPosition 6$2,372
- Laurel Mountain Gianna Tiny House 30-in x 46-in White Solid Surface…new to the category · adPosition 12$900
- Kohler Entity 30.25-in x 60-in White Acrylic Rectangle…Position 16$713
Showing 6 of 8.
By brand
- Endurance3
- Kohler2
- American Standard1
- Laurel Mountain1
- Other brands1
What it shows
Of the 8 products that entered the top results in October, 5 are new to the category; the other 3 were already in it, lower down. Endurance has the most, three. Four of those listed are tied for the best position, 6.
Why it matters
The 8 new products for bathtubs at Lowe’s are those in the top results in October and not in the four weeks before.
What to do
Check which of the new products for bathtubs are ads, and compare their prices with your nearest products.
What shoppers search
MAAX leads “bathtub” with 33% of the top results.
- “bathtub”MAAX33%ads 17%
- “freestanding tub”Vanity Art29%ads 17%
- “drop in tub”Kohler38%ads 17%
- “whirlpool tub”Endurance38%ads 0%
- “walk in tub”Endurance79%ads 17%
Search results on 31 October.
What it shows
Behind MAAX in “bathtub” are American Standard (17%) and Sterling (17%). Vanity Art leads “freestanding tub” with 29%. Ads are 17% of the top results for “bathtub”.
Why it matters
MAAX leads both the category page and “bathtub” at Lowe’s, so the two ways into bathtubs show the same brand first.
What to do
Search “bathtub” at Lowe’s and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Bathtubs at Lowe’s, October 2026”, published 2 November 2026. https://altavane.com/research/lowes/bathtubs/october-2026. Free to quote with a link.