Monthly category report
Bathtubs at Lowe’s, September 2026
American Standard went from 8% to 16% of the top results since August, the biggest change in this report.
At a glance
- 32%Biggest brand: MAAX
- 16%of the top results are ads
- 8% to 16%Biggest change: American Standard gained share
Key findings
- MAAX leads with 32% of the top results.
- Ads are 16% of the top results. American Standard and MAAX have the most, 25% each.
- American Standard went from 8% to 16% of the top results since August.
- 5 products entered the top results; 2 are new to the category.
- MAAX leads “bathtub” with 33% of the top results.
About this report
This report covers 49 products from 11 brands in the top results for bathtubs at Lowe’s, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
American Standard went from 8% to 16% of the top results since August.
- American Standardup, from 8% to 16%
- Endurancedown, from 5% to 2%
- MAAXdown, from 35% to 32%
gained share lost share
What it shows
The two biggest losses were the same size: Endurance, from 5% to 2%, and MAAX, from 35% to 32%. One brand gained 3% or more and two brands lost 3% or more.
Why it matters
American Standard is seen more in bathtubs at Lowe’s than in August: about two places in every 24 gained.
What to do
Look at what changed for American Standard in bathtubs in September: its new products, prices and ads can all be seen from outside.
New products
5 products entered the top results; 2 are new to the category.
- American Standard Princeton 30-in x 60-in White Porcelain Enameled…new to the category · adPosition 6$730
- American Standard Princeton 30-in x 60-in White Porcelain Enameled…Position 13$449
- allen + roth Kate 29-in x 60-in Gloss white Acrylic Oval…Position 20No price
Showing 3 of 5.
By brand
- American Standard2
- allen + roth (the retailer’s own brand)1
- Other brands2
What it shows
Of the 5 products that entered the top results in September, 2 are new to the category; the other 3 were already in it, lower down. American Standard has the most, two. The best-placed new product of those listed is from American Standard, at position 6, priced at $730; it is an ad.
Why it matters
The 5 new products for bathtubs at Lowe’s are those in the top results in September and not in the four weeks before.
What to do
Check which of the new products for bathtubs are ads, and compare their prices with your nearest products.
What shoppers search
MAAX leads “bathtub” with 33% of the top results.
- “bathtub”MAAX33%ads 17%
- “freestanding tub”Vanity Art21%ads 17%
- “drop in tub”Kohler38%ads 17%
- “whirlpool tub”Endurance42%ads 0%
- “walk in tub”Endurance75%ads 0%
Search results on 30 September.
What it shows
Behind MAAX in “bathtub” are Delta (17%) and Sterling (17%). Vanity Art leads “freestanding tub” with 21%. Ads are 17% of the top results for “bathtub”. MAAX is also the biggest brand on the category page, with 32%.
Why it matters
MAAX leads both the category page and “bathtub” at Lowe’s, so the two ways into bathtubs show the same brand first.
What to do
Search “bathtub” at Lowe’s and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Bathtubs at Lowe’s, September 2026”, published 2 October 2026. https://altavane.com/research/lowes/bathtubs/september-2026. Free to quote with a link.