Monthly category report
Garbage disposals at Lowe’s, The Home Depot, Wayfair and Ferguson, October 2026
InSinkErator went from 70% to 77% of the top results at Ferguson since September, the biggest change in this report.
At a glance
- 77%Biggest brand: InSinkErator at Ferguson
- 47%of the top results at Wayfair are ads
- 70% to 77%Biggest change: InSinkErator gained share at Ferguson
Key findings
- InSinkErator holds 77% of the top results at Ferguson, the highest of the four retailers.
- Ads are 47% of the top results at Wayfair and 14% at Lowe’s.
- InSinkErator went from 70% to 77% of the top results at Ferguson since September.
- 27 products entered the top results; 8 are new to the category.
About this report
This report covers 191 products in the top results for garbage disposals at Lowe’s, The Home Depot, Wayfair and Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
InSinkErator went from 70% to 77% of the top results at Ferguson since September.
- InSinkEratorFerguson · since Septemberup, from 70% to 77%
- MoenWayfair · since Septemberup, from 15% to 21%
- BlancoFerguson · since Septemberdown, from 4% to 1%
- Karran USAFerguson · since Septemberdown, from 3% to 0%
- KrausWayfair · since Septemberdown, from 26% to 23%
- Aspect By WaterstoneWayfair · since Septemberdown, from 2% to 0%
- MoenLowe’s · since Septemberup, from 10% to 12%
- MoenThe Home Depot · since Septemberup, from 10% to 12%
- American StandardLowe’s · since Septemberup, from 3% to 4%
gained share lost share
What it shows
Three losses share the biggest size since September; one is Blanco at Ferguson, from 4% to 1%. The nine moves charted are spread across four retailers. At Wayfair the biggest change since September was Moen, from 15% to 21%.
Why it matters
InSinkErator is seen more in garbage disposals at Ferguson than in September: about two places in every 24 gained.
What to do
Compare InSinkErator in garbage disposals across the retailers in this chart, and look at its prices and ads where it moved.
New products
27 products entered the top results; 8 are new to the category.
By retailer
- Kraus Wasteguard Continuous feed 3/4-HP Septic Safe…Lowe’s · adPosition 9$200
- Waste King Legend Series 1/3 HP Continuous Feed Garbage…The Home DepotPosition 7$75
- InSinkErator Evolution .75HP with power cordThe Home Depot · new to the categoryPosition 13$314
- Moen Lite Series 1/3 Horsepower Continous Feed Garbage…WayfairPosition 4$86
- Lefton Garbage Disposal With Power CordWayfairPosition 8$170
- InSinkErator Advanced Series 1 HP Continuous Garbage DisposalFergusonPosition 3$364
- InSinkErator Advanced Series 3/4 HP Continuous Garbage DisposalFerguson · new to the categoryPosition 8$364
Showing 7 of 27.
By brand
- InSinkEratorFerguson9
- InSinkEratorThe Home Depot4
- GarveeHomeWayfair2
- KrausLowe’s1
- Waste KingThe Home Depot1
- CARTMANWayfair1
- Other brands9
What it shows
By retailer, the 27 products that entered the top results in October are 11 at Ferguson, 10 at Wayfair, 5 at The Home Depot and 1 at Lowe’s. InSinkErator has the most, nine at Ferguson.
Why it matters
The 27 new products for garbage disposals are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products for garbage disposals with your own, retailer by retailer.
What shoppers search
No searches for this category this month.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Garbage disposals at Lowe’s, The Home Depot, Wayfair and Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/garbage-disposals/october-2026. Free to quote with a link.