Monthly category report
Garbage disposals at Lowe’s, The Home Depot, Wayfair and Ferguson, September 2026
VEVOR went from 1% to 15% of the top results at Wayfair between the start and the end of September.
At a glance
- 76%Biggest brand: InSinkErator at The Home Depot
- 41%of the top results at Wayfair are ads
- 1% to 15%One of the biggest changes: VEVOR gained share at Wayfair
Key findings
- InSinkErator holds 76% of the top results at The Home Depot, the highest of the four retailers.
- Ads are 41% of the top results at Wayfair and 15% at Lowe’s.
- VEVOR went from 1% to 15% of the top results at Wayfair between the start and the end of September.
- 4 products entered the top results at Lowe’s in September.
About this report
This report covers 200 products in the top results for garbage disposals at Lowe’s, The Home Depot, Wayfair and Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
VEVOR went from 1% to 15% of the top results at Wayfair between the start and the end of September.
Within September
- VEVORWayfairup, from 1% to 15%
- InSinkEratorThe Home Depotdown, from 81% to 73%
- InSinkEratorWayfairdown, from 13% to 5%
- FrankeFergusonup, from 0% to 4%
- Karran USAFergusondown, from 4% to 0%
- AkiconWayfairdown, from 9% to 6%
- KrausFergusonup, from 5% to 8%
Against August
- KrausLowe’sdown, from 4% to 1%
- InSinkEratorLowe’sup, from 71% to 73%
gained share lost share
What it shows
The two biggest losses were the same size: InSinkErator at The Home Depot, from 81% to 73%, and InSinkErator at Wayfair, from 13% to 5%, both between the start and the end of September.
Why it matters
VEVOR is seen more in garbage disposals at Wayfair than earlier in September: about three places in every 24 gained.
What to do
Compare VEVOR in garbage disposals across the retailers in this chart, and look at its prices and ads where it moved.
New products
4 products entered the top results at Lowe’s in September.
By retailer
- Lowe’sall of September4
- The Home DepotNo new products entered the top results since 17 September.
- Wayfairsince 19 September8
- Fergusonsince 16 September4
- GE Continuous feed 1-HP Septic Safe Corded Garbage…Lowe’s · adPosition 6$259
- Project Source Continuous feed 1/2-HP Septic Safe Corded Garbage…Lowe’s · adPosition 9$129
- Delta Air Switch With Dual OutletWayfairPosition 8$137
- VEVOR Garbage Disposal Air Switch KitWayfair · new to the categoryPosition 12$29
- Franke Elite Slimline 1-1/4 HP Continuous Garbage DisposalFergusonPosition 16$608
- Kraus WasteGuard 3/4 HP Continuous Garbage DisposalFergusonPosition 16$220
What it shows
Each retailer is counted from its own start: 8 at Wayfair since 19 September, 4 at Lowe’s in September and 4 at Ferguson since 16 September. The periods differ, so the counts are not compared. At The Home Depot, no new products entered the top results since 17 September. The best-placed new product of those listed is from GE at Lowe’s, at position 6, priced at $259; it is an ad.
Why it matters
A new product for garbage disposals is one not in the top results in the four weeks before or, where a retailer’s figures begin this month, before the date shown.
What to do
Compare the prices of the new products for garbage disposals with your own, retailer by retailer.
What shoppers search
No searches for this category this month.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Garbage disposals at Lowe’s, The Home Depot, Wayfair and Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/garbage-disposals/september-2026. Free to quote with a link.