Monthly category report
Vanity lighting at Ferguson, October 2026
Kichler went from 18% to 10% of the top results since September, the biggest change in this report.
At a glance
- 26%Biggest brand: Hinkley Lighting
- 16named brands in the top results
- 18% to 10%Biggest change: Kichler lost share
Key findings
- Hinkley Lighting leads with 26% of the top results.
- Kichler went from 18% to 10% of the top results since September.
- 29 products entered the top results; 9 are new to the category.
- Meyda Tiffany leads “all bathroom lighting” with 79% of the top results.
About this report
This report covers 66 products from 22 brands in the top results for vanity lighting at Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells. Ferguson’s name for the category is bathroom wall sconces.
How it is measuredChanges this month
Kichler went from 18% to 10% of the top results since September.
- Kichlerdown, from 18% to 10%
- Hudson Valley Lightingup, from 2% to 6%
- Kovacsdown, from 11% to 7%
- Alora Lightingup, from 4% to 7%
- Capital Lightingup, from 1% to 4%
- Elegant Lightingdown, from 4% to 1%
gained share lost share
What it shows
The biggest gain was Hudson Valley Lighting, from 2% to 6%. Three brands gained 3% or more and three brands lost 3% or more. Hudson Valley Lighting also has one product among the new products below.
Why it matters
Kichler is seen less in vanity lighting at Ferguson than in September: about two places in every 24 lost.
What to do
Look at which products took the places Kichler gave up in vanity lighting; the new products below are a start.
New products
29 products entered the top results; 9 are new to the category.
- Minka Lavery Barwell 12" Tall Bathroom Sconcenew to the categoryPosition 1$136
- Alora Lighting Marni 24" Tall 3000K LED Bathroom SconcePosition 3$605
- Millennium Lighting Ashford 10" Tall Bathroom SconcePosition 4$76
- Minka Lavery Baldwin Park 12" Tall Bathroom SconcePosition 4$129
- Quoizel Nicholas Single Light 10" Tall Bathroom SconcePosition 6$140
- Kohler Lighting Purist 2 Light 22" Tall Bathroom SconcePosition 7$344
Showing 6 of 29.
By brand
- Millennium Lighting4
- Minka Lavery4
- Hinkley Lighting3
- Kohler Lighting3
- Capital Lighting2
- Savoy House2
- Other brands11
What it shows
Of the 29 products that entered the top results in October, 9 are new to the category; the other 20 were already in it, lower down. Millennium Lighting and Minka Lavery have the most, four each. The best-placed new product of those listed is from Minka Lavery, at position 1, priced at $136.
Why it matters
The 29 new products for vanity lighting at Ferguson are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products with your own in vanity lighting: those listed run from $14 to $605.
What shoppers search
Meyda Tiffany leads “all bathroom lighting” with 79% of the top results.
- “all bathroom lighting”Meyda Tiffany79%
Search results on 30 October.
What it shows
Behind Meyda Tiffany in “all bathroom lighting” are Uttermost (13%) and JONATHAN Y Lighting (8%). These are the results of 30 October. Meyda Tiffany leads with 79% of the top results.
Why it matters
“all bathroom lighting” is a second way into vanity lighting, and its leader at Ferguson is Meyda Tiffany, not Hinkley Lighting, which leads the category page.
What to do
Search “all bathroom lighting” at Ferguson and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Vanity lighting at Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/ferguson/vanity-lighting/october-2026. Free to quote with a link.