Monthly category report
Shower heads at Ferguson, October 2026
Brizo went from 35% to 26% of the top results since September, the biggest change in this report.
At a glance
- 26%Biggest brands: Brizo and Signature Hardware, tied
- 100%of the banner ads are for Hansgrohe
- 35% to 26%Biggest change: Brizo lost share
Key findings
- Brizo and Signature Hardware tie at 26% of the top results.
- Hansgrohe is on 100% of the banner ads above Ferguson’s results, more than any other brand.
- Brizo went from 35% to 26% of the top results since September.
- 10 products entered the top results.
About this report
This report covers 43 products from 7 brands in the top results for shower heads at Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Brizo went from 35% to 26% of the top results since September.
- Brizodown, from 35% to 26%
- Signature Hardware (the retailer’s own brand)up, from 21% to 26%
- Moenup, from 0% to 3%
gained share lost share
What it shows
The biggest gain was Signature Hardware, from 21% to 26%. Two brands gained 3% or more and one brand lost 3% or more. Signature Hardware also has one product among the new products below.
Why it matters
Brizo is seen less in shower heads at Ferguson than in September: about two places in every 24 lost.
What to do
Look at which products took the places Brizo gave up in shower heads; the new products below are a start.
New products
10 products entered the top results.
- Moen Engage Magnetix 1.75 GPM Single Function Rain…Position 8$128
- Signature Hardware 12" Beveled Square Single Function Rain Shower HeadPosition 8$208
- Delta Universal Showering 11-3/4" Square 2.5 GPM Single…Position 10$571
- Kohler Contemporary Round 12" Single Function 2.5 GPM…Position 13$707
- Moen Verso 2.5 GPM Multi Function Shower HeadPosition 13$280
- Kohler Radiant Contemporary Square 10" Single Function 2.5…Position 14$1,057
Showing 6 of 10.
By brand
- Kohler3
- Delta2
- Moen2
- Brizo1
- Pfister1
- Signature Hardware (the retailer’s own brand)1
What it shows
Not one of the 10 products that entered the top results in October is new to the category: each was already in it, lower down. Kohler has the most, three. Two are tied for the best position, 8: one from Moen and one from Signature Hardware.
Why it matters
The 10 new products for shower heads at Ferguson are those in the top results in October and not in the four weeks before.
What to do
Check whether the price changed on these 10 products: they are not launches, they were in shower heads already.
What shoppers search
No searches for this category this month.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Shower heads at Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/ferguson/shower-heads/october-2026. Free to quote with a link.