Altavane

Monthly category report

Shower doors at Ferguson, October 2026

Miseno went from 28% to 15% of the top results since September, the biggest change in this report.

Altavane ResearchPublished 2 November 20264 minute read

Covers 1 to 31 October 2026Next edition 7 December 2026

At a glance

  • 49%Biggest brand: DreamLine
  • 48%of the banner ads are for DreamLine
  • 28% to 15%Biggest change: Miseno lost share

Key findings

  • DreamLine leads with 49% of the top results.
  • DreamLine is on 48% of the banner ads above Ferguson’s results, more than any other brand.
  • Miseno went from 28% to 15% of the top results since September.
  • 14 products entered the top results; 8 are new to the category.
  • DreamLine leads “shower doors” with 50% of the top results.

About this report

This report covers 54 products from 4 brands in the top results for shower doors at Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.

How it is measured

Brand share

DreamLine leads with 49% of the top results.

  • DreamLine49%
  • Kohler30%
  • Miseno (the retailer’s own brand)15%
  • Other brands6%

The retailer’s own brand

Figure 1. Brand share for shower doors at Ferguson, 1 to 31 October 2026. Source: Altavane, from Ferguson’s public pages.

What it shows

The top results are concentrated: the three biggest brands hold 94% between them (DreamLine 49%, Kohler 30%, Miseno 15%). Miseno, Ferguson’s own brand, holds 15%, so outside brands share the other 85%.

Why it matters

With 94% of the top results for shower doors held by three brands, 6% is left for every other brand.

What to do

Compare your share with Kohler, at 30% the brand behind DreamLine. If your brand is not in the chart, check that your products are listed under shower doors at Ferguson.

Ad share

DreamLine is on 48% of the banner ads above Ferguson’s results, more than any other brand.

Banner ads above the results

  • DreamLine48%
  • Kohler2%
  • Other banner ads50%
Figure 2. Banner ads above the results for shower doors at Ferguson, 1 to 31 October 2026. Source: Altavane, from Ferguson’s public pages.

What it shows

No product in Ferguson’s 24 top results is marked as an ad. The chart shows the banner ads above them. Brands are named on 50% of the banner ads; the other 50% name no brand here.

Why it matters

Banner ads sit above the results, so DreamLine, on 48% of them, is seen before the first product for shower doors.

What to do

Ask your contact at Ferguson which banner ads above shower doors can be bought, and for how long.

Changes this month

Miseno went from 28% to 15% of the top results since September.

  • Miseno (the retailer’s own brand)down, from 28% to 15%
  • DreamLineup, from 43% to 49%
  • Kohlerup, from 24% to 30%

gained share lost share

Figure 3. Biggest changes in brand share for shower doors at Ferguson, 1 to 31 October 2026. Source: Altavane, from Ferguson’s public pages.

What it shows

The two biggest gains were the same size: DreamLine, from 43% to 49%, and Kohler, from 24% to 30%. Two brands gained 3% or more and one brand lost 3% or more. Miseno, the biggest mover, is one of Ferguson’s own brands.

Why it matters

Miseno is seen less in shower doors at Ferguson than in September: about three places in every 24 lost.

What to do

Look at which products took the places Miseno gave up in shower doors; DreamLine went from 43% to 49%.

New products

14 products entered the top results; 8 are new to the category.

Showing 6 of 14.

By brand

  • DreamLine8
  • Miseno (the retailer’s own brand)2
  • Kohler1
  • Other brands3
Figure 4. Products new to the top results for shower doors at Ferguson, 1 to 31 October 2026. Source: Altavane, from Ferguson’s public pages.

What it shows

Of the 14 products that entered the top results in October, 8 are new to the category; the other 6 were already in it, lower down. DreamLine has the most, eight. Two of those listed are tied for the best position, 7: one from DreamLine and one from DreamLine.

Why it matters

The 14 new products for shower doors at Ferguson are those in the top results in October and not in the four weeks before.

What to do

Compare the prices of the new products with your own in shower doors: those listed run from $490 to $1,890.

What shoppers search

DreamLine leads “shower doors” with 50% of the top results.

  • “shower doors”DreamLine50%
  • “frameless shower door”DreamLine46%
  • “glass shower door”DreamLine38%
  • “sliding shower door”DreamLine46%
  • “corner shower door”Glass Warehouse88%
  • “neo angle shower door”DreamLine88%

Search results on 31 October.

Figure 5. Leading brand in searches for shower doors at Ferguson, 1 to 31 October 2026. Source: Altavane, from Ferguson’s public pages.

What it shows

Behind DreamLine in “shower doors” are Kohler (33%) and Miseno (13%). Glass Warehouse leads “corner shower door” with 88%. DreamLine is also the biggest brand on the category page, with 49%.

Why it matters

DreamLine leads both the category page and “shower doors” at Ferguson, so the two ways into shower doors show the same brand first.

What to do

Search “shower doors” at Ferguson and see which of your products are in the top results.

What this report does not show

  • Sales: a bigger share means a brand is seen more, not that it sells more.
  • At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
  • The searches are words we chose. How many people make each one is not known.
Method and sources

Cite this report

Altavane Research, “Shower doors at Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/ferguson/shower-doors/october-2026. Free to quote with a link.

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