Monthly category report
Shower doors at Ferguson, September 2026
Miseno went from 28% to 22% of the top results between the start and the end of September, the biggest change in this report.
At a glance
- 43%Biggest brand: DreamLine
- 40%of the banner ads are for Kohler
- 28% to 22%Biggest change: Miseno lost share
Key findings
- DreamLine leads with 43% of the top results.
- Kohler is on 40% of the banner ads above Ferguson’s results, more than any other brand.
- Miseno went from 28% to 22% of the top results between the start and the end of September.
- 15 products entered the top results since 17 September; 6 are new to the category.
- DreamLine leads “shower doors” with 54% of the top results.
About this report
This report covers 52 products from 4 brands in the top results for shower doors at Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Miseno went from 28% to 22% of the top results between the start and the end of September.
- Miseno (the retailer’s own brand)down, from 28% to 22%
- Kohlerup, from 23% to 26%
- DreamLineup, from 45% to 47%
gained share lost share
1 to 8 September against 24 to 30 September.
What it shows
The biggest gain was Kohler, from 23% to 26%. One brand gained 3% or more and one brand lost 3% or more. Miseno, the biggest mover, is one of Ferguson’s own brands.
Why it matters
Miseno is seen less in shower doors at Ferguson than earlier in September: about one place in every 24 lost.
What to do
Look at which products took the places Miseno gave up in shower doors; the new products below are a start.
New products
15 products entered the top results since 17 September; 6 are new to the category.
- DreamLine Mirage-X 72" High x 56" to 60" Width Sliding…new to the categoryPosition 8$1,070
- Kohler Levity Plus 81-5/8" High x 59-5/8" Wide Sliding…Position 8$1,149
- Kohler Levity Plus 81-5/8" High x 59-5/8" Wide Sliding…Position 11$1,113
- DreamLine Infinity-Z 56-60" W x 72" H Semi Frameless Sliding…new to the categoryPosition 12$600
- DreamLine Unidoor 72" High x 47" Wide Hinged Frameless Shower…new to the categoryPosition 12$960
- DreamLine Aqua 48" W x 58" H Frameless Hinged Tub DoorPosition 12$490
Showing 6 of 15.
By brand
- DreamLine7
- Miseno (the retailer’s own brand)4
- Kohler3
- Other brands1
What it shows
Of the 15 products that entered the top results since 17 September, 6 are new to the category; the other 9 were already in it, lower down. DreamLine has the most, seven. Two of those listed are tied for the best position, 8: one from DreamLine and one from Kohler.
Why it matters
These are the first figures for shower doors at Ferguson, so a new product is one in the top results after 17 September and not before it that month.
What to do
Compare the prices of the new products with your own in shower doors: those listed run from $450 to $1,476.
What shoppers search
DreamLine leads “shower doors” with 54% of the top results.
- “shower doors”DreamLine54%
- “frameless shower door”DreamLine54%
- “glass shower door”DreamLine54%
- “sliding shower door”Miseno42%
- “corner shower door”Glass Warehouse83%
- “neo angle shower door”DreamLine88%
Search results on 30 September.
What it shows
Behind DreamLine in “shower doors” are Kohler (25%) and Miseno (17%). Miseno leads “sliding shower door” with 42%. DreamLine is also the biggest brand on the category page, with 43%.
Why it matters
DreamLine leads both the category page and “shower doors” at Ferguson, so the two ways into shower doors show the same brand first.
What to do
Search “shower doors” at Ferguson and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Shower doors at Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/ferguson/shower-doors/september-2026. Free to quote with a link.