Monthly category report
Medicine cabinets at Ferguson, October 2026
Robern went from 46% to 22% of the top results since September, the biggest change in this report.
At a glance
- 29%Biggest brand: Design House
- 26%of the top results are the retailer’s own brands
- 46% to 22%Biggest change: Robern lost share
Key findings
- Design House leads with 29% of the top results.
- Robern went from 46% to 22% of the top results since September.
- 8 products entered the top results.
- Kohler leads “modern medicine cabinets” with 42% of the top results.
About this report
This report covers 40 products from 7 brands in the top results for medicine cabinets at Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells. Ferguson’s name for the category is traditional medicine cabinets.
How it is measuredChanges this month
Robern went from 46% to 22% of the top results since September.
- Roberndown, from 46% to 22%
- Signature Hardware (the retailer’s own brand)up, from 13% to 23%
- American Prideup, from 1% to 10%
- Miseno (the retailer’s own brand)up, from 0% to 3%
gained share lost share
What it shows
The biggest gain was Signature Hardware, from 13% to 23%. Three brands gained 3% or more and one brand lost 3% or more. Signature Hardware also has one product among the new products below.
Why it matters
Robern is seen less in medicine cabinets at Ferguson than in September: about six places in every 24 lost.
What to do
Look at which products took the places Robern gave up in medicine cabinets; the new products below are a start.
New products
8 products entered the top results.
- Robern Main Line 19-1/4" x 30" Framed Single Door Medicine…Position 2$1,387
- Robern Main Line 19-1/4" x 39-3/8" Framed Single Door…Position 3$1,649
- Signature Hardware Portia 15" x 26" Frameless Single Door Medicine…Position 8$180
- Miseno Tatianna 22" x 28" Framed Single Door Medicine…Position 11$241
- American Pride Harmony 16" x 22" Single Door Medicine CabinetPosition 16$71
- American Pride Deerfield 16" x 22" Single Door Medicine CabinetPosition 19$108
Showing 6 of 8.
By brand
- American Pride4
- Robern2
- Miseno (the retailer’s own brand)1
- Signature Hardware (the retailer’s own brand)1
What it shows
Not one of the 8 products that entered the top results in October is new to the category: each was already in it, lower down. American Pride has the most, four. The best-placed new product is from Robern, at position 2, priced at $1,387.
Why it matters
The 8 new products for medicine cabinets at Ferguson are those in the top results in October and not in the four weeks before.
What to do
Check whether the price changed on these 8 products: they are not launches, they were in medicine cabinets already.
What shoppers search
Kohler leads “modern medicine cabinets” with 42% of the top results.
- “modern medicine cabinets”Kohler42%
Search results on 25 October.
What it shows
Behind Kohler in “modern medicine cabinets” are Altair (25%) and Robern (21%). Design House, the biggest brand on the category page, holds 8% of “modern medicine cabinets”.
Why it matters
“modern medicine cabinets” is a second way into medicine cabinets, and its leader at Ferguson is Kohler, not Design House, which leads the category page.
What to do
Search “modern medicine cabinets” at Ferguson and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Medicine cabinets at Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/ferguson/medicine-cabinets/october-2026. Free to quote with a link.