Monthly category report
Kitchen sinks at Ferguson, October 2026
Kohler went from 50% to 37% of the top results since September, the biggest change in this report.
At a glance
- 37%Biggest brand: Kohler
- 50%of the banner ads are for Signature Hardware
- 50% to 37%Biggest change: Kohler lost share
Key findings
- Kohler leads with 37% of the top results.
- Signature Hardware is on 50% of the banner ads above Ferguson’s results, more than any other brand.
- Kohler went from 50% to 37% of the top results since September.
- 10 products entered the top results; 9 are new to the category.
- Kohler leads “drop in kitchen sink” with 54% of the top results.
About this report
This report covers 36 products from 9 brands in the top results for kitchen sinks at Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells. Ferguson’s name for the category is undermount kitchen sinks.
How it is measuredChanges this month
Kohler went from 50% to 37% of the top results since September.
- Kohlerdown, from 50% to 37%
- Blancoup, from 13% to 17%
- Native Trailsup, from 0% to 4%
- Rohlup, from 0% to 4%
- Shawsup, from 0% to 4%
gained share lost share
What it shows
Four gains share the biggest size; one is Blanco, from 13% to 17%. Four brands gained 3% or more and one brand lost 3% or more. In all, seven brands moved by a full percent or more.
Why it matters
Kohler is seen less in kitchen sinks at Ferguson than in September: about three places in every 24 lost.
What to do
Look at which products took the places Kohler gave up in kitchen sinks; Blanco went from 13% to 17%.
New products
10 products entered the top results; 9 are new to the category.
- Blanco Inteos 33" Undermount Single Basin Granite…Position 2$859
- Elkay Quartz Luxe 33" Undermount Single Basin Quartz…new to the categoryPosition 2$1,155
- Kraus Kore Workstation 30" Undermount Single Basin…new to the categoryPosition 2$470
- Elkay Circuit Chef 45-1/2" Undermount Single Basin…new to the categoryPosition 5$3,741
- Shaws Shaker 30" Undermount Single Basin Fireclay Kitchen…new to the categoryPosition 5$1,799
- Signature Hardware Ortega 32" Undermount 50/50 Double Basin Stainless…new to the categoryPosition 6$714
Showing 6 of 10.
By brand
- Elkay2
- Kraus2
- Blanco1
- Franke1
- Native Trails1
- Rohl1
- Other brands2
What it shows
Of the 10 products that entered the top results in October, 9 are new to the category; the other 1 was already in it, lower down. Elkay and Kraus have the most, two each. Three are tied for the best position, 2: one from Blanco, one from Elkay and one from Kraus.
Why it matters
The 10 new products for kitchen sinks at Ferguson are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products with your own in kitchen sinks: those listed run from $470 to $3,741.
What shoppers search
Kohler leads “drop in kitchen sink” with 54% of the top results.
- “drop in kitchen sink”Kohler · 31 October54%
- “undermount kitchen sink”Kohler · 31 October67%
- “farmhouse sink”Kohler · 31 October42%
- “farmhouse kitchen sinks”Kohler · 26 October54%
- “stainless steel kitchen sink”Kohler and Kraus tied · 31 October29%
- “workstation sink”Kohler · 31 October54%
What it shows
Behind Kohler in “drop in kitchen sink” are Elkay (9%) and Kraus (9%). Kohler and Kraus are tied for “stainless steel kitchen sink”, on 29% each. Kohler is also the biggest brand on the category page, with 37%.
Why it matters
Kohler leads both the category page and “drop in kitchen sink” at Ferguson, so the two ways into kitchen sinks show the same brand first.
What to do
Search “drop in kitchen sink” at Ferguson and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Kitchen sinks at Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/ferguson/kitchen-sinks/october-2026. Free to quote with a link.