Monthly category report
Kitchen sinks at Ferguson, September 2026
Kohler leads with 50% of the top results.
At a glance
- 50%Biggest brand: Kohler
- 50%of the banner ads are for Elkay
- 48% to 52%Biggest change: Kohler gained share
Key findings
- Kohler leads with 50% of the top results.
- Elkay is on 50% of the banner ads above Ferguson’s results, more than any other brand.
- Kohler went from 48% to 52% of the top results between the start and the end of September.
- One product entered the top results since 21 September, at position 24.
- Kohler leads “farmhouse kitchen sinks” with 62% of the top results.
About this report
This report covers 30 products from 6 brands in the top results for kitchen sinks at Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells. Ferguson’s name for the category is undermount kitchen sinks.
How it is measuredChanges this month
Kohler went from 48% to 52% of the top results between the start and the end of September.
- Kohlerup, from 48% to 52%
- Elkaydown, from 13% to 11%
- Krausdown, from 14% to 12%
gained share lost share
8 to 17 September against 24 to 30 September.
What it shows
The two biggest losses were the same size: Elkay, from 13% to 11%, and Kraus, from 14% to 12%. One brand gained 3% or more; no brand lost that much.
Why it matters
Kohler is seen more in kitchen sinks at Ferguson than earlier in September: about one place in every 24 gained.
What to do
Look at what changed for Kohler in kitchen sinks in September: its new products, prices and ads can all be seen from outside.
New products
One product entered the top results since 21 September, at position 24.
- Kohler Riverby 33" Undermount Single Basin Cast Iron…new to the categoryPosition 24$1,189
No brand has more than one.
What it shows
One product entered the top results since 21 September. It is new to the category. It is from Kohler, at position 24, priced at $1,189. It was in the top results on 2 days.
Why it matters
These are the first figures for kitchen sinks at Ferguson, so a new product is one in the top results after 21 September and not before it that month.
What to do
Compare the price of the new product with your own in kitchen sinks. Titles, photos and prices are all public.
What shoppers search
Kohler leads “farmhouse kitchen sinks” with 62% of the top results.
- “farmhouse kitchen sinks”Kohler · 28 September62%
- “modern kitchen sinks”Kohler · 26 September38%
What it shows
Behind Kohler in “farmhouse kitchen sinks” are Shaws (17%) and Signature Hardware (17%). Kohler also leads “modern kitchen sinks” (38%). Kohler is also the biggest brand on the category page, with 50%.
Why it matters
Kohler leads both the category page and “farmhouse kitchen sinks” at Ferguson, so the two ways into kitchen sinks show the same brand first.
What to do
Search “farmhouse kitchen sinks” at Ferguson and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Kitchen sinks at Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/ferguson/kitchen-sinks/september-2026. Free to quote with a link.