Monthly category report
Bathroom vanities at Ferguson, October 2026
James Martin Vanities went from 87% to 73% of the top results since September, the biggest change in this report.
At a glance
- 73%Biggest brand: James Martin Vanities
- 25%of the top results are the retailer’s own brands
- 87% to 73%Biggest change: James Martin Vanities lost share
Key findings
- James Martin Vanities leads with 73% of the top results.
- James Martin Vanities went from 87% to 73% of the top results since September.
- 22 products entered the top results; 17 are new to the category.
- Miseno leads “modern bathroom vanities” with 38% of the top results.
About this report
This report covers 62 products from 3 brands in the top results for bathroom vanities at Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells. Ferguson’s name for the category is bathroom vanity cabinets.
How it is measuredChanges this month
James Martin Vanities went from 87% to 73% of the top results since September.
- James Martin Vanitiesdown, from 87% to 73%
- Signature Hardware (the retailer’s own brand)up, from 12% to 25%
- Kohlerup, from 0% to 2%
gained share lost share
What it shows
The biggest gain was Signature Hardware, from 12% to 25%. One brand gained 3% or more and one brand lost 3% or more. Signature Hardware also has seven products among the new products below.
Why it matters
James Martin Vanities is seen less in bathroom vanities at Ferguson than in September: about three places in every 24 lost.
What to do
Look at which products took the places James Martin Vanities gave up in bathroom vanities; the new products below are a start.
New products
22 products entered the top results; 17 are new to the category.
- James Martin Vanities Brittany 48" Free Standing Single Basin Poplar Wood…Position 3$2,149
- Signature Hardware Quen 48" Freestanding Single Basin Vanity Cabinetnew to the categoryPosition 5$1,259
- James Martin Vanities Lorelai 72" Free Standing Double Basin Poplar Wood…new to the categoryPosition 6$3,295
- James Martin Vanities Solene 72" Free Standing Double Basin Poplar Wood…new to the categoryPosition 6$3,995
- Signature Hardware Theroux 30" Single Vanity Cabinet Onlynew to the categoryPosition 6$950
- Signature Hardware Theroux 30" Single Vanity Cabinet Onlynew to the categoryPosition 7$900
Showing 6 of 22.
By brand
- James Martin Vanities13
- Signature Hardware (the retailer’s own brand)7
- Kohler2
What it shows
Of the 22 products that entered the top results in October, 17 are new to the category; the other 5 were already in it, lower down. James Martin Vanities has the most, 13. The best-placed new product of those listed is from James Martin Vanities, at position 3, priced at $2,149.
Why it matters
The 22 new products for bathroom vanities at Ferguson are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products with your own in bathroom vanities: those listed run from $900 to $3,995.
What shoppers search
Miseno leads “modern bathroom vanities” with 38% of the top results.
- “modern bathroom vanities”Miseno · 25 October38%
- “bathroom vanity sets”Miseno · 29 October75%
What it shows
Behind Miseno in “modern bathroom vanities” are OVE Decors (17%) and Altair (13%). Miseno also leads “bathroom vanity sets” (75%). James Martin Vanities, the biggest brand on the category page, holds 8% of “modern bathroom vanities”.
Why it matters
“modern bathroom vanities” is a second way into bathroom vanities, and its leader at Ferguson is Miseno, not James Martin Vanities, which leads the category page.
What to do
Search “modern bathroom vanities” at Ferguson and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Bathroom vanities at Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/ferguson/bathroom-vanities/october-2026. Free to quote with a link.