Monthly category report
Bathroom sink faucets at Ferguson, October 2026
Delta, Kohler and Signature Hardware tie at 13% of the top results.
At a glance
- 13%Biggest brands: Delta, Kohler and Signature Hardware, tied
- 29%of the banner ads are for Brizo
- 15new products in the top results
Key findings
- Delta, Kohler and Signature Hardware tie at 13% of the top results.
- Brizo is on 29% of the banner ads above Ferguson’s results, more than any other brand.
- 15 products entered the top results; 12 are new to the category.
- Delta leads “modern bathroom faucets” with 42% of the top results.
About this report
This report covers 25 products from 13 brands in the top results for bathroom sink faucets at Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
No brand moved a full percent this month.
New products
15 products entered the top results; 12 are new to the category.
- Delta Lineax 1.2 GPM Widespread Bathroom FaucetPosition 1$232
- Brizo Roccesco 1.2 GPM Widespread Bathroom Faucetnew to the categoryPosition 2$522
- Signature Hardware Greyfield 1.2 GPM Low Angle Widespread Bathroom…Position 4$527
- Pfister Hillstone 1.2 GPM Widespread Bathroom FaucetPosition 7$455
- Delta Bonacci 1.2 GPM Single Hole Bathroom Faucetnew to the categoryPosition 8$359
- Hansgrohe Talis E 1.2 GPM Single Hole Bathroom Faucetnew to the categoryPosition 8$326
Showing 6 of 15.
By brand
- Delta2
- Hansgrohe2
- Moen2
- Pfister2
- Axor1
- Brizo1
- Other brands5
What it shows
Of the 15 products that entered the top results in October, 12 are new to the category; the other 3 were already in it, lower down. Four brands have two each, the most. The best-placed new product is from Delta, at position 1, priced at $232.
Why it matters
The 15 new products for bathroom sink faucets at Ferguson are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products with your own in bathroom sink faucets: those listed run from $219 to $1,476.
What shoppers search
Delta leads “modern bathroom faucets” with 42% of the top results.
- “modern bathroom faucets”Delta42%
Search results on 31 October.
What it shows
Behind Delta in “modern bathroom faucets” are Kohler (21%) and Signature Hardware (13%). These are the results of 31 October. Delta leads with 42% of the top results.
Why it matters
A search is a second way into bathroom sink faucets: at Ferguson, “modern bathroom faucets” puts Delta first with 42%.
What to do
Search “modern bathroom faucets” at Ferguson and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Bathroom sink faucets at Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/ferguson/bathroom-faucets/october-2026. Free to quote with a link.