Monthly category report
Cabinet knobs by retailer, October 2026
Amerock went from 8% to 1% of the top results at Lowe’s since September.
At a glance
- 58%Biggest brand: allen + roth at Lowe’s
- 16%of the top results at Lowe’s are ads
- 8% to 1%One of the biggest changes: Amerock lost share at Lowe’s
Key findings
- The brand allen + roth holds 58% of the top results at Lowe’s.
- Ads are 16% of the top results at Lowe’s.
- Amerock went from 8% to 1% of the top results at Lowe’s since September.
- 11 products entered the top results; 4 are new to the category.
- The brand allen + roth leads “cabinet knobs” at Lowe’s with 54%.
About this report
This report covers 64 products in the top results for cabinet knobs at Lowe’s, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Amerock went from 8% to 1% of the top results at Lowe’s since September.
- AmerockLowe’s · since Septemberdown, from 8% to 1%
- Origin 21 (the retailer’s own brand)Lowe’s · since Septemberup, from 17% to 24%
- allen + roth (the retailer’s own brand)Lowe’s · since Septemberup, from 55% to 58%
gained share lost share
What it shows
The biggest gain was Origin 21 at Lowe’s, from 17% to 24%, since September. All three of the moves charted are at Lowe’s. The two biggest moves were the same size: Amerock at Lowe’s, from 8% to 1%, and Origin 21 at Lowe’s, from 17% to 24%, both since September.
Why it matters
Amerock is seen less in cabinet knobs at Lowe’s than in September: about two places in every 24 lost.
What to do
Compare Amerock in cabinet knobs across the retailers in this chart, and look at its prices and ads where it moved.
New products
11 products entered the top results; 4 are new to the category.
By retailer
- Lowe’s11
- Villa Valentina Series No. 6, 1-1/4-in Satin Nickel Round…Lowe’s · new to the category · adPosition 3$6.98
- Amerock Traditional Classics 1-5/16-in Clear/Oil-Rubbed…Lowe’s · new to the category · adPosition 6$6.20
Showing 2 of 11.
By brand
- allen + roth (the retailer’s own brand)Lowe’s8
- AmerockLowe’s1
- Origin 21 (the retailer’s own brand)Lowe’s1
- Villa ValentinaLowe’s1
No figures this month at Ferguson.
What it shows
All 11 products that entered the top results in October are at Lowe’s. The brand allen + roth has the most, eight. The best-placed new product of those listed is from Villa Valentina, at position 3, priced at $6.98; it is an ad.
Why it matters
The 11 new products for cabinet knobs are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products for cabinet knobs with your own, retailer by retailer.
What shoppers search
The brand allen + roth leads “cabinet knobs” at Lowe’s with 54%.
“cabinet knobs”
- Lowe’sallen + roth54%ads 17%
Search results on 30 October.
What it shows
For “cabinet knobs”, allen + roth leads at Lowe’s with 54%. Next are Origin 21 (21%) and Amerock (17%). Ads are 17% of that search’s top results at Lowe’s.
Why it matters
A search is a second way into cabinet knobs. Only Lowe’s has figures for “cabinet knobs”, so it is not compared across retailers.
What to do
Search “cabinet knobs” yourself at Lowe’s and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Cabinet knobs by retailer, October 2026”, published 2 November 2026. https://altavane.com/research/cabinet-hardware/october-2026. Free to quote with a link.