Monthly category report
Shower systems at Lowe’s, The Home Depot, Wayfair and Ferguson, September 2026
VIBRANTBATH went from 39% to 49% of the top results at Wayfair between the start and the end of September.
At a glance
- 43%Biggest brand: VIBRANTBATH at Wayfair
- 44%of the top results at Wayfair are ads
- 39% to 49%One of the biggest changes: VIBRANTBATH gained share at Wayfair
Key findings
- VIBRANTBATH holds 43% of the top results at Wayfair, the highest of the four retailers.
- Ads are 44% of the top results at Wayfair and 17% at Lowe’s.
- VIBRANTBATH went from 39% to 49% of the top results at Wayfair between the start and the end of September.
- 21 products entered the top results at Lowe’s in September; 12 are new to the category.
- Delta leads “shower system” at Lowe’s (50%) and Wayfair (50%).
About this report
This report covers 229 products in the top results for shower systems at Lowe’s, The Home Depot, Wayfair and Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
VIBRANTBATH went from 39% to 49% of the top results at Wayfair between the start and the end of September.
Within September
- VIBRANTBATHWayfairup, from 39% to 49%
- Signature Hardware (the retailer’s own brand)Fergusonup, from 26% to 32%
- Pulse ShowerspasWayfairdown, from 6% to 1%
- EVERSTEINThe Home Depotdown, from 7% to 3%
- MoenFergusondown, from 8% to 4%
- DeltaThe Home Depotup, from 9% to 12%
Against August
- EVERSTEINLowe’sdown, from 16% to 12%
- KohlerLowe’sup, from 14% to 18%
- CASAINCLowe’sup, from 2% to 5%
gained share lost share
What it shows
The biggest loss was Pulse Showerspas at Wayfair, from 6% to 1%, between the start and the end of September. At Ferguson the biggest change between the start and the end of September was Signature Hardware, from 26% to 32%.
Why it matters
VIBRANTBATH is seen more in shower systems at Wayfair than earlier in September: about two places in every 24 gained.
What to do
Compare VIBRANTBATH in shower systems across the retailers in this chart, and look at its prices and ads where it moved.
New products
21 products entered the top results at Lowe’s in September; 12 are new to the category.
By retailer
- Lowe’sall of September21
- The Home Depotsince 19 September5
- Wayfairsince 19 September6
- Fergusonsince 16 September4
- WELLFOR Matte Black 10-in Waterfall Dual Head Built-In…Lowe’s · new to the category · adPosition 3$235
- allen + roth Burke Matte Black 6.3-in Dual Head Shower Faucet…Lowe’s · new to the categoryPosition 5$83
- YAWWALK LED Mood Lighting 6-Spray Rectangular 28 in. x 16…The Home DepotPosition 12$1,869
- YAWWALK LED Mood Lighting 6-Spray Rectangular 28 in. x 16…The Home Depot · new to the categoryPosition 12$1,979
- VIBRANTBATH 4-way Diverter Shower Tower Panel SystemWayfairPosition 8$240
- VIBRANTBATH 3-way Diverter Shower Tower Panel SystemWayfair · adPosition 11$218
- Miseno Elysa Pressure Balanced Shower SystemFergusonPosition 14$967
- Signature Hardware Greyfield Simple Select Pressure Balanced Shower…FergusonPosition 15$1,433
What it shows
Each retailer is counted from its own start: 21 at Lowe’s in September, 6 at Wayfair since 19 September, 5 at The Home Depot since 19 September and 4 at Ferguson since 16 September. The periods differ, so the counts are not compared.
Why it matters
A new product for shower systems is one not in the top results in the four weeks before or, where a retailer’s figures begin this month, before the date shown.
What to do
Compare the prices of the new products for shower systems with your own, retailer by retailer.
What shoppers search
Delta leads “shower system” at Lowe’s (50%) and Wayfair (50%).
“shower system”
- Lowe’sDelta50%ads 17%
- The Home DepotAKDY, American Standard, Delta and Moen tied13%
- WayfairDelta50%ads 50%
- FergusonDelta and Signature Hardware tied (34% and 33% after rounding)34%
Search results on 30 September.
Ad share: Lowe’s and Wayfair only.
What it shows
The leaders for “shower system”: Delta at Lowe’s (50%) and Wayfair (50%); AKDY, American Standard, Delta and Moen, tied, at The Home Depot (13% each); Delta and Signature Hardware, tied, at Ferguson (34% and 33% after rounding).
Why it matters
The same words, “shower system”, put a different brand first at some retailers.
What to do
Search “shower system” yourself at each retailer and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible. At The Home Depot and Ferguson no product is marked as an ad, so a paid place without a mark is not counted.
Cite this report
Altavane Research, “Shower systems at Lowe’s, The Home Depot, Wayfair and Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/shower-systems/september-2026. Free to quote with a link.