Weekly report
Ferguson weekly report, 5th week of October 2026
Kohler went from 19% to 38% of the top results for shower systems, the biggest change in this report.
At a glance
- 23%Biggest brand: Kohler
- 13%of the banner ads at Ferguson are for InSinkErator
- 19% to 38%Biggest change: Kohler gained share in shower systems
Key findings
- Kohler holds 23% of Ferguson’s top results across bathroom and kitchen categories.
- InSinkErator is on 13% of the banner ads above Ferguson’s results, more than any other brand.
- Kohler went from 19% to 38% of the top results for shower systems.
- 26 products entered the top results; 5 are new to the category.
- Kohler leads in 38% of the searches at Ferguson, more than any other brand.
About this report
This report covers 391 products from 49 brands in the top results of eleven bathroom and kitchen categories at Ferguson, 26 October to 1 November 2026, and 37 searches. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges since last week
Kohler went from 19% to 38% of the top results for shower systems.
- KohlerShower systemsup, from 19% to 38%
- TOTOToilet seatsdown, from 65% to 52%
- Signature Hardware (the retailer’s own brand)Shower systemsdown, from 36% to 24%
- DeltaShower systemsdown, from 31% to 20%
- Signature Hardware (the retailer’s own brand)Bathroom vanitiesdown, from 28% to 17%
- KohlerBathroom vanitiesup, from 0% to 10%
- Hinkley LightingVanity lightingdown, from 26% to 17%
- KohlerBathtubsup, from 54% to 63%
gained share lost share
What it shows
The biggest loss was TOTO in toilet seats, from 65% to 52%. Of the eight moves charted, three are gains and five are losses. One week’s move; the same move next week would make it a trend.
Why it matters
Kohler is seen more in shower systems at Ferguson than a week ago: about five places in every 24 gained.
What to do
Look at what changed for Kohler in shower systems this week: its new products, prices and ads can all be seen from outside.
New products
26 products entered the top results; 5 are new to the category.
- Hinkley Lighting Xander 1 Light 10" Tall Bathroom SconceVanity lightingPosition 1$159
- Wyndham Collection Grayley 60" Three Wall Alcove Acrylic Soaking TubBathtubsPosition 3$812
- Mitzi Reese Single Light 12" Tall Bathroom SconceVanity lighting · new to the categoryPosition 5$206
- James Martin Vanities Marcello 72" Wall Mounted Double Basin Acacia Wood…Bathroom vanities · new to the categoryPosition 6$3,495
- Elegant Lighting Mel 16" Tall Bathroom SconceVanity lightingPosition 8$74
- Kohler Enivo 37" Single Wall Mounted Vanity Cabinet OnlyBathroom vanitiesPosition 10$1,319
Showing 6 of 26.
By brand
- Kohler9
- Delta2
- Signature Hardware (the retailer’s own brand)2
- American Pride1
- Brizo1
- DreamLine1
- Other brands10
What it shows
Of the 26 products that entered Ferguson’s top results this week, 5 are new to their category; the other 21 were already in it, lower down.
Why it matters
The 26 new products at Ferguson are those in the top results this week and not in the four weeks before.
What to do
Compare the prices of the new products at Ferguson with your own: those listed run from $14 to $3,495.
What shoppers search
Kohler leads in 38% of the searches at Ferguson, more than any other brand.
Share of searches led
- Kohler38%
- DreamLine16%
- Delta8%
- TOTO8%
- Kraus5%
One search per category
- “modern bathroom vanities”Miseno · 1 November50%
- “modern bathroom faucets”Delta · 31 October42%
- “modern toilets”TOTO · 28 October54%
- “all bathroom lighting”Meyda Tiffany · 30 October79%
- “contemporary cabinet knobs”Emtek · 1 November63%
- “all kitchen faucets”Delta and Signature Hardware tied · 31 October25%
- “drop in kitchen sink”Kohler · 1 November42%
- “shower doors”DreamLine · 1 November50%
What it shows
This report has 37 searches at Ferguson, and 12 different brands lead at least one. After Kohler, DreamLine leads the most, 16% of them. For “modern bathroom vanities”, the leader is Miseno with 50% of the top results.
Why it matters
The brand shown first depends on the words searched: Kohler leads in 38% of the searches at Ferguson.
What to do
Search the words for your own categories at Ferguson and note which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Ferguson weekly report, 5th week of October 2026”, published 2 November 2026. https://altavane.com/research/ferguson/weekly/october-2026-week-5. Free to quote with a link.