Monthly category report
Shower systems at Ferguson, October 2026
Kohler went from 13% to 21% of the top results since September, the biggest change in this report.
At a glance
- 33%Biggest brand: Signature Hardware
- 100%of the banner ads are for Hansgrohe
- 13% to 21%Biggest change: Kohler gained share
Key findings
- Signature Hardware, the retailer’s own brand, leads with 33% of the top results.
- Hansgrohe is on 100% of the banner ads above Ferguson’s results, more than any other brand.
- Kohler went from 13% to 21% of the top results since September.
- 30 products entered the top results; 15 are new to the category.
- Kohler leads “shower system” with 42% of the top results.
About this report
This report covers 62 products from 8 brands in the top results for shower systems at Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Kohler went from 13% to 21% of the top results since September.
- Kohlerup, from 13% to 21%
- Deltadown, from 36% to 29%
- Moendown, from 6% to 2%
- Signature Hardware (the retailer’s own brand)up, from 30% to 33%
gained share lost share
What it shows
The biggest loss was Delta, from 36% to 29%. Two brands gained 3% or more and two brands lost 3% or more. Kohler also has ten products among the new products below.
Why it matters
Kohler is seen more in shower systems at Ferguson than in September: about two places in every 24 gained.
What to do
Look at what changed for Kohler in shower systems in October: its new products, prices and ads can all be seen from outside.
New products
30 products entered the top results; 15 are new to the category.
- Delta Modern Round Non Shared Function Shower System…new to the categoryPosition 9$689
- Signature Hardware Lattimore Pressure Balanced Shower SystemPosition 9$527
- Kohler Awaken Pressure Balanced 2.5 GPM Shower SystemPosition 11$1,153
- Kohler Awaken Showering Kit - 1.75 GPMnew to the categoryPosition 11$1,072
- Signature Hardware Greyfield Pressure Balanced Shower SystemPosition 11$1,675
- Delta Modern Square Non Shared Shower SystemPosition 12$419
Showing 6 of 30.
By brand
- Kohler10
- Signature Hardware (the retailer’s own brand)8
- Delta6
- Grohe2
- Hansgrohe2
- Moen2
What it shows
Of the 30 products that entered the top results in October, 15 are new to the category; the other 15 were already in it, lower down. Kohler has the most, ten. Two of those listed are tied for the best position, 9: one from Delta and one from Signature Hardware.
Why it matters
The 30 new products for shower systems at Ferguson are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products with your own in shower systems: those listed run from $419 to $2,382.
What shoppers search
Kohler leads “shower system” with 42% of the top results.
- “shower system”Kohler42%
Search results on 31 October.
What it shows
Behind Kohler in “shower system” are Signature Hardware (25%) and Delta (21%). Signature Hardware, the biggest brand on the category page, holds 25% of “shower system”. These are the results of 31 October.
Why it matters
“shower system” is a second way into shower systems, and its leader at Ferguson is Kohler, not Signature Hardware, which leads the category page.
What to do
Search “shower system” at Ferguson and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Shower systems at Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/ferguson/shower-systems/october-2026. Free to quote with a link.