Monthly category report
Shower systems at Ferguson, September 2026
Signature Hardware went from 26% to 32% of the top results between the start and the end of September, the biggest change in this report.
At a glance
- 36%Biggest brand: Delta
- 100%of the banner ads are for ProFlo
- 26% to 32%Biggest change: Signature Hardware gained share
Key findings
- Delta leads with 36% of the top results.
- ProFlo is on 100% of the banner ads above Ferguson’s results, more than any other brand.
- Signature Hardware went from 26% to 32% of the top results between the start and the end of September.
- 4 products entered the top results since 16 September.
- Delta and Signature Hardware tie for “shower system”, with 34% and 33% after rounding.
About this report
This report covers 33 products from 7 brands in the top results for shower systems at Ferguson, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
Signature Hardware went from 26% to 32% of the top results between the start and the end of September.
- Signature Hardware (the retailer’s own brand)up, from 26% to 32%
- Moendown, from 8% to 4%
- Deltadown, from 36% to 35%
gained share lost share
1 to 7 September against 24 to 30 September.
What it shows
The biggest loss was Moen, from 8% to 4%. One brand gained 3% or more and one brand lost 3% or more. Signature Hardware, the biggest mover, is one of Ferguson’s own brands.
Why it matters
Signature Hardware is seen more in shower systems at Ferguson than earlier in September: about one place in every 24 gained.
What to do
Ask your buyer at Ferguson whether Signature Hardware, the retailer’s own brand, is adding products in shower systems.
New products
4 products entered the top results since 16 September.
- Miseno Elysa Pressure Balanced Shower SystemPosition 14$967
- Signature Hardware Greyfield Simple Select Pressure Balanced Shower…Position 15$1,433
- Signature Hardware Lentz Pressure Balanced Shower SystemPosition 20$1,302
- Signature Hardware Elita Pressure Balanced Shower SystemPosition 22$1,546
By brand
- Signature Hardware (the retailer’s own brand)3
- Miseno (the retailer’s own brand)1
What it shows
Not one of the 4 products that entered the top results since 16 September is new to the category: each was already in it, lower down. Signature Hardware, Ferguson’s own brand, has the most, three. The best-placed new product is from Miseno, at position 14, priced at $967.
Why it matters
These are the first figures for shower systems at Ferguson, so a new product is one in the top results after 16 September and not before it that month.
What to do
Ask your buyer at Ferguson whether more own-brand products are planned in shower systems: Signature Hardware has three of the 4 new products.
What shoppers search
Delta and Signature Hardware tie for “shower system”, with 34% and 33% after rounding.
- “shower system”Delta and Signature Hardware tied (34% and 33% after rounding)34%
Search results on 30 September.
What it shows
Next in “shower system”, after the tied leaders, are Kohler (13%) and Miseno (8%). These are the results of 30 September. The leaders are tied on 34% and 33% after rounding.
Why it matters
A search is a second way into shower systems, and for “shower system” no one brand is ahead at Ferguson.
What to do
Search “shower system” at Ferguson and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Shower systems at Ferguson, September 2026”, published 2 October 2026. https://altavane.com/research/ferguson/shower-systems/september-2026. Free to quote with a link.