Monthly category report
Garbage disposals at Ferguson, October 2026
InSinkErator went from 70% to 77% of the top results since September, the biggest change in this report.
At a glance
- 77%Biggest brand: InSinkErator
- 100%of the banner ads are for InSinkErator
- 70% to 77%Biggest change: InSinkErator gained share
Key findings
- InSinkErator leads with 77% of the top results.
- InSinkErator is on 100% of the banner ads above Ferguson’s results, more than any other brand.
- InSinkErator went from 70% to 77% of the top results since September.
- 11 products entered the top results; 5 are new to the category.
About this report
This report covers 38 products from 6 brands in the top results for garbage disposals at Ferguson, 1 to 31 October 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
InSinkErator went from 70% to 77% of the top results since September.
- InSinkEratorup, from 70% to 77%
- Blancodown, from 4% to 1%
- Karran USAdown, from 3% to 0%
gained share lost share
What it shows
The two biggest losses were the same size: Blanco, from 4% to 1%, and Karran USA, from 3% to 0%. One brand gained 3% or more and two brands lost 3% or more.
Why it matters
InSinkErator is seen more in garbage disposals at Ferguson than in September: about two places in every 24 gained.
What to do
Look at what changed for InSinkErator in garbage disposals in October: its new products, prices and ads can all be seen from outside.
New products
11 products entered the top results; 5 are new to the category.
- InSinkErator Advanced Series 1 HP Continuous Garbage DisposalPosition 3$364
- InSinkErator Advanced Series 3/4 HP Continuous Garbage Disposalnew to the categoryPosition 8$364
- Kraus WasteGuard 1 HP Continuous Garbage DisposalPosition 11$240
- InSinkErator Advanced Series 3/4 HP Continuous Garbage Disposalnew to the categoryPosition 14$314
- InSinkErator Advanced Series 3/4 HP Batch Feed Garbage Disposalnew to the categoryPosition 17$364
- InSinkErator Power Series 3/4 HP Continuous Garbage Disposalnew to the categoryPosition 19$264
Showing 6 of 11.
By brand
- InSinkErator9
- Kraus1
- Speakman1
What it shows
Of the 11 products that entered the top results in October, 5 are new to the category; the other 6 were already in it, lower down. InSinkErator has the most, nine. The best-placed new product is from InSinkErator, at position 3, priced at $364.
Why it matters
The 11 new products for garbage disposals at Ferguson are those in the top results in October and not in the four weeks before.
What to do
Compare the prices of the new products with your own in garbage disposals: those listed run from $189 to $584.
What shoppers search
No searches for this category this month.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- At Ferguson no product is marked as an ad, so a paid place without a mark is not counted, and many banner ads name no brand.
- The searches are words we chose. How many people make each one is not known.
Cite this report
Altavane Research, “Garbage disposals at Ferguson, October 2026”, published 2 November 2026. https://altavane.com/research/ferguson/garbage-disposals/october-2026. Free to quote with a link.