Monthly category report
Shower systems at Lowe’s, September 2026
Ads are 17% of the top results, about four places in every 24.
At a glance
- 19%Biggest brand: BWE
- 17%of the top results are ads
- 16% to 12%One of the biggest changes: EVERSTEIN lost share
Key findings
- BWE leads with 19% of the top results.
- Ads are 17% of the top results. Kohler is on 32% of them, more than any other brand.
- EVERSTEIN went from 16% to 12% of the top results since August.
- 21 products entered the top results; 12 are new to the category.
- Delta leads “shower system” with 50% of the top results.
About this report
This report covers 67 products from 23 brands in the top results for shower systems at Lowe’s, 1 to 30 September 2026. Top results are the first 24 products a shopper sees in a category or a search. It shows what a shopper sees, not what sells.
How it is measuredChanges this month
EVERSTEIN went from 16% to 12% of the top results since August.
- EVERSTEINdown, from 16% to 12%
- Kohlerup, from 14% to 18%
- CASAINCup, from 2% to 5%
- PULSEup, from 1% to 4%
gained share lost share
What it shows
The biggest gain was Kohler, from 14% to 18%. Three brands gained 3% or more and one brand lost 3% or more. Kohler also has one product among the new products below.
Why it matters
EVERSTEIN is seen less in shower systems at Lowe’s than in August: about one place in every 24 lost.
What to do
Look at which products took the places EVERSTEIN gave up in shower systems; the new products below are a start.
New products
21 products entered the top results; 12 are new to the category.
- WELLFOR Matte Black 10-in Waterfall Dual Head Built-In…new to the category · adPosition 3$235
- allen + roth Burke Matte Black 6.3-in Dual Head Shower Faucet…new to the categoryPosition 5$83
- GRANDJOY ZenithRain Brushed Gold 12-in Dual Head Built-In…new to the categoryPosition 6$581
- Symmons Identity Brushed Bronze 4-in Dual Head Built-In…new to the category · adPosition 6$411
- BWE Onyx SPA All-in-One 20-in Dual Head Shower Tower…Position 8$265
- CASAINC 6-Spray Wall Mount Shower System with12 and 6 in.…new to the category · adPosition 8$583
Showing 6 of 21.
By brand
- BWE3
- CASAINC2
- EVERSTEIN2
- GRANDJOY2
- WELLFOR2
- allen + roth (the retailer’s own brand)1
- Other brands9
What it shows
Of the 21 products that entered the top results in September, 12 are new to the category; the other 9 were already in it, lower down. BWE has the most, three. The best-placed new product of those listed is from WELLFOR, at position 3, priced at $235; it is an ad.
Why it matters
The 21 new products for shower systems at Lowe’s are those in the top results in September and not in the four weeks before.
What to do
Check which of the new products for shower systems are ads, and compare their prices with your nearest products.
What shoppers search
Delta leads “shower system” with 50% of the top results.
- “shower system”Delta · 30 September50%ads 17%
- “shower panel system”Sterling · 22 September33%ads 17%
What it shows
Behind Delta in “shower system” are EVERSTEIN (13%) and Moen (13%). Sterling leads “shower panel system” with 33%. Ads are 17% of the top results for “shower system”.
Why it matters
“shower system” is a second way into shower systems, and its leader at Lowe’s is Delta, not BWE, which leads the category page.
What to do
Search “shower system” at Lowe’s and see which of your products are in the top results.
What this report does not show
- Sales: a bigger share means a brand is seen more, not that it sells more.
- Lowe’s results depend on the shopper’s store.
- Who paid for an ad is not visible: the brand shown is the brand on the product.
Cite this report
Altavane Research, “Shower systems at Lowe’s, September 2026”, published 2 October 2026. https://altavane.com/research/lowes/shower-systems/september-2026. Free to quote with a link.